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Plenty happens to those who travel and Alessandro is happy to share some of his adventures with us as well as what he sees as the secret of working well in different markets.
First of all it requires determining which countries consume the most extra virgin olive oil and then working on partnerships in these markets. But one question pops up: how to distinguish a quality product?
Anyone whose job is to export fine but everyday products like extra virgin olive oil works between two worlds: on one hand the awareness of the product recognized excellence within national borders and, on the other, the need to generate demand for something ‘new’ in completely different contexts. Here’s how to take up the challenge.
A member of Monini’s export team, Alessandro tells us some of his impressions of the way extra virgin olive oil is perceived worldwide and his belief that nothing can be taken for granted either in Italy or abroad in a field as important as food.